Going Beyond Our Boundaries
In dairy, fluid milk sales are a hot topic right now. There is a lot of concern, rightfully so, about declining fluid milk sales. The USDA released its Estimated Fluid Milk Products Sales Report in February, fluid milk sales fell 2 percent in 2018 to 47.1 billion pounds. In fact, for the past eight years, fluid milk sales have declined dramatically, falling 14 percent from 2010 to 2018.
With the US total milk production just under 215.5 billion pounds, according to the latest USDA Milk Production Report, domestic fluid milk sales absorbed about 22 percent of the milk produced in the nation last year. So, it’s easy to understand why people are concerned about declining fluid milk sales. However, maybe we all need to think about milk a little bit differently.