Dairy Information: Center Focus Column

Finding Strength Beyond Yourself

A while ago I was reading through the paper and came across this quote: “The strongest people are not those who show strength in front of us but those who win battles we know nothing about.” I thought to myself how much this resonated with where we are in the dairy industry right now.

Every day farm families wage their own personal battles – whether it is working through a very challenging financial environment, dealing with increasing regulations in almost every area of their business, meeting the needs of a fickle consumer, or just finding a way to navigate through the dynamics of running a family business and working with family in today’s world. It’s challenging at best, a battle at its worst.