Dairy Information: Center Focus Column

Difficult Decisions on the Farm

It’s that time of year when kids yell “Trick or Treat” and teenagers flock to the latest Halloween-frightful movie that’s out. Green-eyed monsters, rickety skeletons and frightening scarecrows line our porches and front yards, as we go on Ghost Walks and delight in finding ways to scare each other.

If you’re involved in the dairy industry right now, though, you don’t need to create reasons to be scared. The marketing environment right now is frightening enough. A growing milk supply in the Northeast coupled with a declining demand for Class I or bottled fluid milk has put our region into a tailspin.